There are tens of SEO checks that a busy Entrepreneur must know how to do but let’s save some time and begin with the most important ones. These 4 on site health checks should have your eye every now and then (make it at least once a month) to leave your website at a healthy position in search as well as your prospects.

1. Got Your Google Analytics and Webmaster tools integration in place?

First thing first, make sure that your website has set up its Google analytics and webmaster tools account. Ask your website development company to complete this step the very moment they are ready to launch your website online.

This is one of the powerful and free tools that can help you more than just knowing how many visitors are coming on the site. If you have no clue about it, get it done now.

Ideally, you should keep the admin access to your site analytics. Assign the limited sub-user access to your teams.

Google Analytics and Webmaster tools allow you to check exactly which pages they are traveling through, what are the exit pages, how long they stay on certain pages, what tabs and links they are clicking the most and which sources are bringing maximum traffic. And there is a lot to analyze your website true potential.

Interestingly, this is one of the best tools to monitor your SEO team’s work and how well they are promoting your website.

2. Is the website optimized for local search results?

Your business has got to be on the map!

When you search your brand name or the main service/product keyword in your local Google search (or to start with Google maps), if your website doesn’t appear in Google 5 or 7 places pack list, you’re missing out on a huge traffic opportunity. See what all you can get if you claim your Google places page for your business.

• Over 25% of total search traffic for the local industry keywords
• Ability to categorize your business on Google and see a complete report on how many people found you
• Higher chance of showing up in top 10 local results
• Better branding and authority

If your local business is not verified on Google Places yet, just stop reading this post right away and claim your business page now! Take 5 minutes and just follow these simple steps:

1. Go to Google Places for Business.

2. Sign in with your gmail account that you created for your business.

3. Add the listing with best and sharp information about your business,

4. Verify your listing [prefer via phone].

5. Done!

Feel better and complete for your website now.

3. Is your content intuitive?

If you are focusing on how to make users stay longer on your site, forget it. The higher priority factor is how easily they navigate most of your website pages. Make it fun for your visitors with easy and engaging content. You don’t have to write everything in detail. Just show the main points they quickly want to read, understand, and make a decision. This will help you get better conversions and sales you were looking for.

Here are few things that would help you analyze your content quickly.

• Pick up a random page of your website (or start with your homepage).
• Read it aloud and see if it is using your/your prospects routine language. See if it is using the phrases they enter while searching. For example, if someone is looking for “black long gown for evening party in Delhi”. Remember that people will use the simplest words they speak everyday and longer phrases to narrow down their search results. Make sure your pages are optimized for them only. You don’t have to think much about certain keyword density. Search engines love your website if users love it.
• Is it focused, short and simple? If a visitor gets what they want within less than 10 seconds on a page, you win. Avoid big vocabulary and passive voice. Use actionable and interactive tone.
• And it doesn’t mean we will not use keywords at all. Rather start targeting the phrases than words. This would make your content more real, human oriented and less spammy.

4. Does it load in a second?

I love FabFurnish for site loading in fraction of seconds. The pages open amazingly quick irrespective of the internet connection speed. Get an optimized website where people don’t have to check their internet connections but enjoy the experience of exploring more and more on your site.

It has been researched that over 30% of the site visitors leave because of slow loading.
If you’re a visuals oriented website with a lot of videos, images and pages, use MaxCDN.
There are many tools to check your website loading speed and reasons behind the slow loading. Here are some for you that will help you with even recommendations how to speed up your website.

tools.pingdom.com/
gtmetrix.com/
https://developers.google.com/speed/pagespeed/
www.webpagetest.org/

If your website scored well on all 4 areas, bravo! If not, you have some immediate concerns to fix on your money website now. Get your developers on work if your website is lazy in loading.

Hope you found these SEO checks useful. Use your weekend pampering your website with these health checks and get it in front of more visitors with a better rank in search. Remember, there are more SEO points you may want to know. If you wish to have more ideas or any questions, feel free to ask me. Free of charge 🙂

Will come up with more bytes. Stay tuned with BizDivas blog.