How much business a website makes is output of some good decisions and a great team an
Entrepreneur chooses. Building a website may not sound that daunting, but the real catch is to make it really usable. This can be achieved with right cooperation and understanding between an entrepreneur and his chosen team. The website reflects how you conduct business and think of your customers, both online and offline. Therefore, it’s your responsibility to learn to take charge of things and guide a team of website architect, graphic designer, developer, and copywriter to maintain quality asset online. Yes, your website is a virtual asset with an ever growing value. And to help you get there, make sure you avoid the following mistakes:
1. More Focus on Making it Pretty
One common mistake entrepreneurs make is that they give looks and creativity priority over
usability and practicality. A good design is more about how it works, not how it looks. It’s actually a right mix of form and function. Of course, it is important to ensure that fonts are nice, the graphics are attractive, but such concerns shouldn’t take the driving seat. After all,people aren’t going to compliment how your looks only, they would come there to look fortheir own needs.Excessive creativity isn’t the way to go. It may be rather distracting. In fact, some websites have differently designed web pages on one website, hoping it will look awesome. It doesn’t, period. Moreover, image-rich, flashy websites won’t look good on mobile devices. It’s an important consideration with a large majority using smart devices to access the internet. So, know where to draw the line.
2.Ignoring the Foundation
Entrepreneurs feeling over-zealous about getting a graphically astounding website tend to
ignore the foundation and the basics of web design. Before building your house, you get a
floor plan done. Similarly, the website needs the architecture to serve the audience right.
The foundation is to plan things early and develop a website blueprint before you let a
graphic designer and developer turn your imaginations into reality.Many entrepreneurs make the mistake of hammering nails without putting in some effort to create the proper plan. And then they feel sad that designing company didn’t do a good job.In fact, they might have done their best already but they were sailors without a captain. Get a strategist in place to help you with planning and
architecture. Not having a plan or having a flawed plan will lead to unforeseen obstacles and
the final web design won’t show as much potential as it should show. Your website architect knows it all – and together with the whole team, he or she gives you the website you’ve planned for promising returns.
3. Spending Time on Researching Others’ Websites to beDifferent
Don’t waste your time checking others websites only to be different. The best web design is the one that works and connects with your audience. An experienced strategist & web design company together will share impressive work based upon the given visual concept.So, don’t just sit on the fence or aimlessly jump from one site to another to figure the elements you ‘should’ or ‘shouldn’t’ have on your website.
4.Thinking too much about the Spend
Whether you’re an established organization or a fledgling start-up, it makes sense to determine how much you can spend. This may well include funds for development, content,web design and web hosting. Discuss it all with a right marketing strategist. Remember,taking the DIY route and writing your own content or designing websites may save youmoney, but it will keep you from creating a good first impression unless you’re a professional in this industry. A good website should cost 50,000 INR minimum and goes up to 10 lakhs INR depending on your business and goals. Anything less than that may turn into a compromised presence.
5.Take Control Of Your Properties
Last but not the least to conclude, is making sure you register your domain and buy your web hosting yourself. Keep control of these two things. 90% of the entrepreneurs hand over the booking and hosting to designing company and I personally have seen nightmares with a few friends. No matter how trusted the development company is, control these two initial steps of your digital presence yourself. The bottom line is that planning a website ahead of time will pay big time – it’s a great investment actually. With a plan in mind, you can have appealing digital presence that serves you well for years to come.
